It’s been a long time since I was asked: “What’s marketing?” The truth is that the last time I took a shot at answering that question I was in college and this was my answer: the communication between a company and the consumer audience that aims to increase the value of the company or its… blah blah blah. (Thanks Wikipedia)!
After few years working on this field, I’m wondering why in college they don’t teach us real life knowledge to be able to survive in the real world. Probably, if I had to be interviewed all over again, fresh out of college, most likely I would have been rejected from most companies. Could the reason be that all of the authors of my marketing textbooks have their different points of view?
My marketing classes weren’t important to get hired in the company where I currently work. Through the guidance of my mentor (who studied Politics, by the way) I realized that marketing is simply the quality of making something attractive to the point that customers are more than happy to give you their money.
My father sat down with me on day and taught me about the oldest profession in the world. Don’t be confused. I’m referring to marketers. He probably isn’t completely right about the origins, but it’s clear that through time it has been proven. After our talk, his point was simple and clear, “To sell something, you have to sell it well.”. This becomes more and more evident and as time passes by, we need to have this more clear than ever.
In the same way, fashion means to me: a way of expression, a way to reforce your personal brand. I don’t look to dress myself with the latest trend, to buy the best brand, or attending fashion shows around the world. I just want to be me and to reflect what I want to say to the world.